What is a chatbot?
Chatbots are automated & customisable conversational flows, hosted in a messenger app, that can “chat” to your customers, without a human present. Chatbots can be built in a variety of messaging platforms, such as Facebook Messenger, website live chats, Whatsapp and more. Chatbots can be designed to provide customer service, deliver news and entertainment, and even make sales.
Why build a chatbot?
Chatbots offer a number of beneficial outcomes for your business such as:
- A personalised customer experience
- Higher customer engagement than through traditional marketing channels
- More cost and time effective than a full sales funnels
- A native mobile experience
- 24 hour customer support
Chatbots get an 84% open rate
Email is increasingly crowded and the average inbox is filled to the brim with brand EDMs. Studies show the email marketing channel has an average open rate of 15-34%. In contrast, chatbots hover around an 84% average open rate.
Chatbots get up to 60% CTR
Chatbots boast a 15% – 60% click through rate, while email marketing averages about 4%. Increasing email CTRs becomes more and more difficult as your list grows in a saturated market. Users have limited time to deal with clogged inboxes. Reaching them on a new and unexpected channel via a Messenger chatbot gives your brand cut-through in a crowded marketplace.
Messenger has 1.3 billion users
“Meet your customers where they are” is an age old marketing adag, but it holds water. With 1.3 billion Facebook Messenger users globally and 63% of consumers wanting businesses to be available on Messenger, intelligent chatbots are the golden ticket to your audience. Give your customers a personalised experience in the channels they prefer to use with a chatbot.
Chatbots provide 24 hour service
When a lead waits 5 minutes for a response, there is a 10% decrease in your odds of getting in touch with that lead. After 10 minutes, it becomes a 400% decrease. Chatbots offer 24-hour customer service, without needing to roster staff at all hours.